Air New Zealand – Inspire

Air New Zealand

Air New Zealand flies to some of the most incredible places in the world, but they needed to get travellers fired up enough to see them for themselves.

Problem

Put simply, the destination section of their website made choosing where to go a lot harder than it needed to be by overloading users with unnecessary detail.

Solution

We built the Inspire page, a crafted guide of the places Air New Zealand travels to and the unique experiences they offer. We created bespoke content based on real travel experiences from these destinations using a mix of beautiful imagery and local insight. These articles tailored to the airline’s different types of travellers, suggesting stunning destinations and then giving them reasons to go there.

Related work

MinterEllisonRuddWatts