Made beautifully - it’s a story about a beautiful place in the heart of Marlborough and the passionate people who work together there to craft award-winning wines.

Problem

Market research revealed a ‘disconnect’ due to a lack of understanding amongst consumers as to where the Wither Hills brand came from.

Solution

To address this issue, our above-the-line agency partner established ‘Made beautifully’ as the campaign cornerstone. The key objective: build a stronger connection with consumers.

Our role was to amplify the core creative idea through deeper storytelling, clearly defining Wither Hills’ geographic location, showcasing their people and highlighting the dedication it takes to produce great wines.

We achieved this through the evocative photography we captured on location throughout the year, with interactive 360 degree VR videos, cinemagraphs, Facebook Canvas posts and an all-new website build.