Reggie Does Snaps

Dog Zen

After teaching a dog to drive a car and fly a plane, Mark Vette needed a fresh challenge to showcase his Dog Zen training program.

Seeing as Dog Zen focuses on teaching owners to see the world through a dog's perspective, we thought we could take this literally by training Mark’s dog Reggie to operate Snapchats new ‘Snap Specs’.

In just three months, Vette taught Reggie to Snapchat and share his world on his snap channel, @ReggieDoesSnaps. With thousands of followers from all over the world already, and hundreds more being added each week, Reggie is already becoming a social media star, and has taken over Vette's social media management for Dog Zen.

Results

540

k

people reached with our social content

2,614

followers on Snapchat, growing everyday

76

%

Snapchat fans viewing our stories daily

1.6

m

overall impressions served across our social channels

Related work

Lion New Zealand