PrivacyMay 17, 2018
The NZ marketers guide to GDPR
What you need to consider to make sure you are GDPR compliant if you are a NZ business that works with European customers.
BrandingMay 3, 2018
The role of a branding agency in the post-advertising age.
We’ve moved from a traditional marketing world to one that is dominated by digital — now we’re entering a new era: post-advertising.
MediaMar 15, 2018
Should your next hire be an AI Performance Media assistant?
If you read marketing or tech blogs then the topic of AI is going to be all too familiar. As self confessed digital natives...
BrandingJan 12, 2018
Boring yarns versus quality chat
Ever sat next to someone at a dinner party who was super interesting? You find yourself hanging on their every word. More commonly you...
Case StudiesDec 13, 2017
Five of our 'funnest' to wrap up 2017
Safe to say this year was full noise for the YS crew; we certainly had our share of mountains to climb. What never ceases to...
MarketingDec 7, 2017
Challenges for 2018
I was asked by the team at Marketing Magazine to spell out what parts of the industry will struggle the most over the next year....
MarketingNov 21, 2017
Digital is the future, and it's here now
Digital advertising’s been a hot topic of conversation lately. Specifically, the murky world of digital media buying and less than...
MarketingSep 15, 2017
It's official, we're now powered by A.I.
We’re all fizzing about the future this week as we officially went live with our very first Artificial Intelligence powered marketing...
MarketingMar 30, 2017
The Digital Eye of the Storm
We live in interesting times. Last week we saw Adidas drop TV advertising. By contrast, last month P&G pulled all digital media...
MarketingJan 12, 2017
Seven Digital Trends for 2017
A key shift I've observed this year is that digital is no longer a deliverable at the end of a client brief. The industry has finally...
MarketingDec 23, 2016
Best External Creative 2016
Some are big and bold, others just brought a smile to my face. I like works that don’t look or feel like ads. They are essentially...
MarketingDec 21, 2016
Best Reads 2016
A short post to share the books I’ve enjoyed over the last year. I’m an 80/20 non-fiction to fiction reader. This covers the non-fiction...
MarketingDec 19, 2016
Best in Design 2016
We like to see how technology evolves, where it’s going and what kind of new opportunities and challenges it will bring to our work...
UpdatesDec 16, 2016
ICYMI - 16 December 2016
This week there have been a number of updates from tech multinational, Google. With almost three quarters of all internet searches...
MarketingDec 12, 2016
Snapchat Glasses - are they worth the hype?
Snapchat are no stranger to some excellent marketing, so when I heard they were bringing out some wearable tech, I knew their product...
MarketingDec 12, 2016
Our favourite tech from 2016
The tech industry is a fast moving and fickle creature, and 2016 showed that this trend shows no sign of stopping. The many different...
UpdatesDec 6, 2016
ICYMI - 6 December 2016
News that has excited us this week was the launch of Snapchat glasses - as soon as we get our hands on a pair we’ll let you all know our...
MarketingDec 5, 2016
Five of our best to wrap up 2016
With one month left in 2016, yet again I find myself wondering where the year’s gone. (Probably to the same place that steals your...
MarketingNov 29, 2016
Best of Young+Shand 2016
It’s been a busy year with lots of great work being produced. Here is a list of our favourite projects from 2016:
MarketingNov 25, 2016
ICYMI - 25 November 2016
I’m sure many of you have already seen it, but last week we talked about an Instagram live feature being in the pipeline. This finally...
MarketingNov 23, 2016
Adtech: How to build brands in a digital world
It was a great day filled with lots of inspirational stories. For those of you that weren’t there, I thought I’d share the core thinking...
MarketingNov 21, 2016
When the same sentiment ripples throughout different talks at conferences, you know it's an emerging trend that everyone is noticing...
UpdatesNov 18, 2016
ICYMI - 18 November 2016
Welcome to ICYMI (which is ‘in case you missed it’, in case you missed that!). The world of digital changes all the time, and we make it...
MarketingNov 8, 2016
Using Artificial Intelligence to do what you do, smarter
Artificial Intelligence (AI) and Machine Learning (ML) are no longer the stuff of science fiction, however you don’t need to be a...
MarketingOct 14, 2016
Marketing AI - Hal what’s coming up next?
We’re well past 2001 and we haven’t quite delivered to the vision in A Space Odyssey yet - but it’s getting close. There’s certainly a...
Sep 8, 2016
How media and creative tension can drive new thinking.
A few weeks ago I wrote an article on the disruption we face in today’s marketing landscape. The proliferation of new channels...
MarketingSep 5, 2016
“What's the future of content marketing?”
It was this question I was recently challenged to answer in a presentation at this year’s Semi Permanent. I must admit I was at first...
MarketingSep 1, 2016
If you’re serious about content, you need a content hub.
It’s 2016, so I don’t need to convince you about the value of producing content. There are a plethora of articles and dedicated...
Aug 2, 2016
When is a Facebook post not a Facebook post? (When it’s a 360° video, microsite or live video stream)
If you’re in the business of marketing or advertising then the word ‘content’ is one you’ll be well acquainted with...
MarketingJul 20, 2016
How to navigate the new media world
Marketing today is a world of constant evolution and reinvention, no pillar of marketing has experienced more disruption than media...