CreativeDec 19, 2018

Creative wrap up for 2018

With this year drawing to a close, it’s great to look back and see what all the passion, late nights and hard work has produced.

Scott Maddox

Scott Maddox
Creative Director

Dec 11, 2018

Your brand purpose might be the most important part of your business.

Brand purpose is a key element in your business. Executed well it will drive your team, help develop great products and excite customers.

Duncan Shand

Duncan Shand
Managing Director

CreativeNov 8, 2018

Friday creative wrap up

A look at brands that do more than just talk

Scott Maddox

Scott Maddox
Creative Director

MediaSep 4, 2018

How to deal with adwords trademark issues

When someone decides they can use your trademark to promote their business in adwords. This is what you do.

Duncan Shand

Duncan Shand
Managing Director

MediaJul 5, 2018

How to manage high performance media (while you wait for the day AI can do everything for you)

If you have lofty ambitions of eventually taking your hands off the reins when managing your media, I’m sorry, but I’m going to crush that..

Luke Gray

Luke Gray
Digital Media Technologist

MarketingJun 18, 2018

How to make content marketing (aka advertising) great again

Nine things for you to think about when you’re creating engaging advertising

Duncan Shand

Duncan Shand
Managing Director

CreativeJun 12, 2018

Catalyst - Hannah Jensen

A YoungShand creative content series, exploring the work of Hannah Jensen.

Alex McVinnie

Alex McVinnie
Director of Photography

Website DesignJun 1, 2018

What does great website design look like today?

Since our start nine years ago, what’s changed? And what are we focusing on today?

Duncan Shand

Duncan Shand
Managing Director

MarketingMay 17, 2018

The NZ marketers guide to GDPR

What you need to consider to make sure you are GDPR compliant if you are a NZ business that works with European customers.

Alfonso Mannella

Alfonso Mannella
Search/Analytics Specialist

BrandingMay 3, 2018

The role of a branding agency in the post-advertising age.

We’ve moved from a traditional marketing world to one that is dominated by digital — now we’re entering a new era: post-advertising.

Jesse Kelly

Jesse Kelly
Head of Strategy

MediaMar 15, 2018

Should your next hire be an AI Performance Media assistant?

If you read marketing or tech blogs then the topic of AI is going to be all too familiar. As self confessed digital natives...

Duncan Shand

Duncan Shand
Managing Director

BrandingJan 12, 2018

Boring yarns versus quality chat

Ever sat next to someone at a dinner party who was super interesting? You find yourself hanging on their every word. More commonly you...

Duncan Shand

Duncan Shand
Managing Director

BrandingDec 13, 2017

Five of our 'funnest' to wrap up 2017

Safe to say this year was full noise for the YS crew; we certainly had our share of mountains to climb. What never ceases to...

Tim Wood

Tim Wood
Creative Director

MarketingDec 7, 2017

Challenges for 2018

I was asked by the team at Marketing Magazine to spell out what parts of the industry will struggle the most over the next year....

Duncan Shand

Duncan Shand
Managing Director

MarketingNov 21, 2017

Digital is the future, and it's here now

Digital advertising’s been a hot topic of conversation lately. Specifically, the murky world of digital media buying and less than...

Duncan Shand

Duncan Shand
Managing Director

MediaSep 15, 2017

It's official, we're now powered by A.I.

We’re all fizzing about the future this week as we officially went live with our very first Artificial Intelligence powered marketing...

Dan Philips

Dan Philips
General Manager: Strategy & Development

MarketingMar 30, 2017

The Digital Eye of the Storm

We live in interesting times. Last week we saw Adidas drop TV advertising. By contrast, last month P&G pulled all digital media...

Duncan Shand

Duncan Shand
Managing Director

MarketingJan 12, 2017

Seven Digital Trends for 2017

A key shift I've observed this year is that digital is no longer a deliverable at the end of a client brief. The industry has finally...

Jesse Kelly

Jesse Kelly
Head of Strategy

CreativeDec 23, 2016

Best External Creative 2016

Some are big and bold, others just brought a smile to my face. I like works that don’t look or feel like ads. They are essentially...

Genevieve Chunn

Genevieve Chunn
Senior Art Director

MarketingDec 21, 2016

Best Reads 2016

A short post to share the books I’ve enjoyed over the last year. I’m an 80/20 non-fiction to fiction reader. This covers the non-fiction...

Duncan Shand

Duncan Shand
Managing Director

CreativeDec 19, 2016

Best in Design 2016

We like to see how technology evolves, where it’s going and what kind of new opportunities and challenges it will bring to our work...

Michal Semela

Michal Semela
Design Lead

TechDec 16, 2016

ICYMI - 16 December 2016

This week there have been a number of updates from tech multinational, Google. With almost three quarters of all internet searches...

Rachael Crosby

Rachael Crosby
Strategist

TechDec 12, 2016

Snapchat Glasses - are they worth the hype?

Snapchat are no stranger to some excellent marketing, so when I heard they were bringing out some wearable tech, I knew their product...

Rachael Crosby

Rachael Crosby
Strategist

TechDec 12, 2016

Our favourite tech from 2016

The tech industry is a fast moving and fickle creature, and 2016 showed that this trend shows no sign of stopping. The many different...

TechDec 6, 2016

ICYMI - 6 December 2016

News that has excited us this week was the launch of Snapchat glasses - as soon as we get our hands on a pair we’ll let you all know our...

Rachael Crosby

Rachael Crosby
Strategist

CreativeDec 5, 2016

Five of our best to wrap up 2016

With one month left in 2016, yet again I find myself wondering where the year’s gone. (Probably to the same place that steals your...

Tim Wood

Tim Wood
Creative Director

CreativeNov 29, 2016

Best of Young+Shand 2016

It’s been a busy year with lots of great work being produced. Here is a list of our favourite projects from 2016:

Duncan Shand

Duncan Shand
Managing Director

TechNov 25, 2016

ICYMI - 25 November 2016

I’m sure many of you have already seen it, but last week we talked about an Instagram live feature being in the pipeline. This finally...

Rachael Crosby

Rachael Crosby
Strategist

BrandingNov 23, 2016

Adtech: How to build brands in a digital world

It was a great day filled with lots of inspirational stories. For those of you that weren’t there, I thought I’d share the core thinking...

Duncan Shand

Duncan Shand
Managing Director

MarketingNov 21, 2016

ad:tech Auckland

When the same sentiment ripples throughout different talks at conferences, you know it's an emerging trend that everyone is noticing...

Rachael Crosby

Rachael Crosby
Strategist

TechNov 18, 2016

ICYMI - 18 November 2016

Welcome to ICYMI (which is ‘in case you missed it’, in case you missed that!). The world of digital changes all the time, and we make it...

Rachael Crosby

Rachael Crosby
Strategist

MarketingNov 8, 2016

Using Artificial Intelligence to do what you do, smarter

Artificial Intelligence (AI) and Machine Learning (ML) are no longer the stuff of science fiction, however you don’t need to be a...

Jesse Kelly

Jesse Kelly
Head of Strategy

MarketingOct 14, 2016

Marketing AI - Hal what’s coming up next?

We’re well past 2001 and we haven’t quite delivered to the vision in A Space Odyssey yet - but it’s getting close. There’s certainly a...

Duncan Shand

Duncan Shand
Managing Director

Sep 8, 2016

How media and creative tension can drive new thinking.

A few weeks ago I wrote an article on the disruption we face in today’s marketing landscape. The proliferation of new channels...

Jesse Kelly

Jesse Kelly
Head of Strategy

MarketingSep 5, 2016

“What's the future of content marketing?”

It was this question I was recently challenged to answer in a presentation at this year’s Semi Permanent. I must admit I was at first...

Duncan Shand

Duncan Shand
Managing Director

MarketingSep 1, 2016

If you’re serious about content, you need a content hub.

It’s 2016, so I don’t need to convince you about the value of producing content. There are a plethora of articles and dedicated...

Jesse Kelly

Jesse Kelly
Head of Strategy

TechAug 2, 2016

When is a Facebook post not a Facebook post? (When it’s a 360° video, microsite or live video stream)

If you’re in the business of marketing or advertising then the word ‘content’ is one you’ll be well acquainted with...

Tim Wood

Tim Wood
Creative Director

MarketingJul 20, 2016

How to navigate the new media world

Marketing today is a world of constant evolution and reinvention, no pillar of marketing has experienced more disruption than media...

Dan Philips

Dan Philips
General Manager: Strategy & Development

MarketingJul 12, 2016

What the success of Pokémon Go means for digital marketing.

Pokémon Go has been filling the newsfeed of every social channel I have for the last week now. And with the news that it has more active...

Dan Philips

Dan Philips
General Manager: Strategy & Development

Do you want to find out how you can transform your marketing approach?

Read our white paper 'Modern Marketing' which explores the approach needed in this new marketing world. It describes how to think differently, be smarter, and to do work that makes an impact.