Mar 18, 2020
What we learnt from the GFC and how to apply it in times of uncertainty
The research and learnings from the GFC, more than a decade ago, coupled with the ensuing recession, show what we need to do.
Sep 16, 2019
Old ideas and new approaches to FMCG advertising
When you’re marketing for FMCG brands, it’s good to sit back every once in a while and look at what is working.
Aug 11, 2019
Marketing Lessons from the Great Hack
Marketing lessons - a summary of the dark side of social media and its influence on the 2016 US election.
MarketingJul 1, 2019
Agency Innovation and SXSW
Four innovative approaches to drive fresh thinking from SXSW.
CreativeDec 19, 2018
Creative wrap up for 2018
With this year drawing to a close, it’s great to look back and see what all the passion, late nights and hard work has produced.
Dec 11, 2018
Your brand purpose might be the most important part of your business.
Brand purpose is a key element in your business. Executed well it will drive your team, help develop great products and excite customers.
MediaSep 4, 2018
How to deal with adwords trademark issues
When someone decides they can use your trademark to promote their business in adwords. This is what you do.
MediaJul 5, 2018
How to manage high performance media (while you wait for the day AI can do everything for you)
If you have lofty ambitions of eventually taking your hands off the reins when managing your media, I’m sorry, but I’m going to crush that..
MarketingJun 18, 2018
How to make content marketing (aka advertising) great again
Nine things for you to think about when you’re creating engaging advertising
CreativeJun 12, 2018
Catalyst - Hannah Jensen
A YoungShand creative content series, exploring the work of Hannah Jensen.
Website DesignJun 1, 2018
What does great website design look like today?
Since our start nine years ago, what’s changed? And what are we focusing on today?
MarketingMay 17, 2018
The NZ marketers guide to GDPR
What you need to consider to make sure you are GDPR compliant if you are a NZ business that works with European customers.
BrandingMay 3, 2018
The role of a branding agency in the post-advertising age.
We’ve moved from a traditional marketing world to one that is dominated by digital — now we’re entering a new era: post-advertising.
MediaMar 15, 2018
Should your next hire be an AI Performance Media assistant?
If you read marketing or tech blogs then the topic of AI is going to be all too familiar. As self confessed digital natives...
BrandingJan 12, 2018
Boring yarns versus quality chat
Ever sat next to someone at a dinner party who was super interesting? You find yourself hanging on their every word. More commonly you...
BrandingDec 13, 2017
Five of our 'funnest' to wrap up 2017
Safe to say this year was full noise for the YS crew; we certainly had our share of mountains to climb. What never ceases to...
MarketingDec 7, 2017
Challenges for 2018
I was asked by the team at Marketing Magazine to spell out what parts of the industry will struggle the most over the next year....
MarketingNov 21, 2017
Digital is the future, and it's here now
Digital advertising’s been a hot topic of conversation lately. Specifically, the murky world of digital media buying and less than...
MediaSep 15, 2017
It's official, we're now powered by A.I.
We’re all fizzing about the future this week as we officially went live with our very first Artificial Intelligence powered marketing...
MarketingMar 30, 2017
The Digital Eye of the Storm
We live in interesting times. Last week we saw Adidas drop TV advertising. By contrast, last month P&G pulled all digital media...
MarketingJan 12, 2017
Seven Digital Trends for 2017
A key shift I've observed this year is that digital is no longer a deliverable at the end of a client brief. The industry has finally...
CreativeDec 23, 2016
Best External Creative 2016
Some are big and bold, others just brought a smile to my face. I like works that don’t look or feel like ads. They are essentially...
MarketingDec 21, 2016
Best Reads 2016
A short post to share the books I’ve enjoyed over the last year. I’m an 80/20 non-fiction to fiction reader. This covers the non-fiction...
CreativeDec 19, 2016
Best in Design 2016
We like to see how technology evolves, where it’s going and what kind of new opportunities and challenges it will bring to our work...
TechDec 16, 2016
ICYMI - 16 December 2016
This week there have been a number of updates from tech multinational, Google. With almost three quarters of all internet searches...
TechDec 12, 2016
Snapchat Glasses - are they worth the hype?
Snapchat are no stranger to some excellent marketing, so when I heard they were bringing out some wearable tech, I knew their product...
TechDec 12, 2016
Our favourite tech from 2016
The tech industry is a fast moving and fickle creature, and 2016 showed that this trend shows no sign of stopping. The many different...
TechDec 6, 2016
ICYMI - 6 December 2016
News that has excited us this week was the launch of Snapchat glasses - as soon as we get our hands on a pair we’ll let you all know our...
CreativeDec 5, 2016
Five of our best to wrap up 2016
With one month left in 2016, yet again I find myself wondering where the year’s gone. (Probably to the same place that steals your...
CreativeNov 29, 2016
Best of Young+Shand 2016
It’s been a busy year with lots of great work being produced. Here is a list of our favourite projects from 2016:
TechNov 25, 2016
ICYMI - 25 November 2016
I’m sure many of you have already seen it, but last week we talked about an Instagram live feature being in the pipeline. This finally...
BrandingNov 23, 2016
Adtech: How to build brands in a digital world
It was a great day filled with lots of inspirational stories. For those of you that weren’t there, I thought I’d share the core thinking...
MarketingNov 21, 2016
When the same sentiment ripples throughout different talks at conferences, you know it's an emerging trend that everyone is noticing...
TechNov 18, 2016
ICYMI - 18 November 2016
Welcome to ICYMI (which is ‘in case you missed it’, in case you missed that!). The world of digital changes all the time, and we make it...
MarketingNov 8, 2016
Using Artificial Intelligence to do what you do, smarter
Artificial Intelligence (AI) and Machine Learning (ML) are no longer the stuff of science fiction, however you don’t need to be a...
MarketingOct 14, 2016
Marketing AI - Hal what’s coming up next?
We’re well past 2001 and we haven’t quite delivered to the vision in A Space Odyssey yet - but it’s getting close. There’s certainly a...
Sep 8, 2016
How media and creative tension can drive new thinking.
A few weeks ago I wrote an article on the disruption we face in today’s marketing landscape. The proliferation of new channels...
MarketingSep 5, 2016
“What's the future of content marketing?”
It was this question I was recently challenged to answer in a presentation at this year’s Semi Permanent. I must admit I was at first...
MarketingSep 1, 2016
If you’re serious about content, you need a content hub.
It’s 2016, so I don’t need to convince you about the value of producing content. There are a plethora of articles and dedicated...
TechAug 2, 2016
When is a Facebook post not a Facebook post? (When it’s a 360° video, microsite or live video stream)
If you’re in the business of marketing or advertising then the word ‘content’ is one you’ll be well acquainted with...
MarketingJul 20, 2016
How to navigate the new media world
Marketing today is a world of constant evolution and reinvention, no pillar of marketing has experienced more disruption than media...
MarketingJul 12, 2016
What the success of Pokémon Go means for digital marketing.
Pokémon Go has been filling the newsfeed of every social channel I have for the last week now. And with the news that it has more active...