It’s been a busy year with lots of great work being produced. Here is a list of our favourite projects from 2016:
This wasn’t hard at all. The best site we’ve launched this year goes to the Air NZ Inspire site. This was a beautiful piece of work, with a well-thought-through user journey and great engaging content.
The runner up is the new site for Leukaemia & Blood Cancer NZ. It’s nice to do some great work for a team that does great work everyday.
The best piece of video made this year goes to the Stoptober hero video piece. As well as generating the most feels (technical digital term) of any piece we’ve produced, it also anchored a campaign that really delivered. With half the budget of 2015 we got twice as many Maori and Pacific people to commit to stopping as last year. Double the results with half the budget, we think that’s a good result!
Most Engaging Post
The Smirnoff Pure launch was a nice opportunity to try some new things. We used projection mapping and video to showoff the new range. The results were impressive – with over 3000 likes, 1600 comments, over 100 shares and 146,000 video views – this post did a huge job in driving active awareness for the new product. Just shows that interesting visuals produce great results.
The campaign of the year goes to theNZI Cyber campaign, which was a nice combination of online video, native content and smart media delivering a successful product launch that exceeded all targets. NZBlood ‘Summer Doesn’t Stop’, Speight’s Summit Launch, Stoptober and Smirnoff Selfie all deserve a mention.
Most Edgy Work
There are two clear winners here. First is the Smirnoff Selfie campaign – this required people to send in a selfie that our team of Smirnoff cocktail makers turned into a personalised one-off cocktail creation, live in realtime. This was done using Facebook Live but we tapped into the Facebook API to run multiple cameras so that we could edit live and create something interesting and professional on the fly.
The second piece of winning work would be the Wither Hills virtual reality project we did for the launch of the ‘Made Beautifully’ campaign. Shot on location at the vineyard, the film brought the winery and the land to life. The film has been used in 360 posts, longer promotional films and used at trade events with VR headsets to captivate the crowd.
Best Use of Data
The Speight’s Summit campaign was a smart, online-focused campaign launching the new range of Summit for summer. The campaign focused around three core videos launching their new products. Initially focused on online, the campaign got sales off to a flyer. Results were monitored and the best performing video will be going to air later in the year.
MarketingNov 25, 2016
ICYMI - 25 November 2016
I’m sure many of you have already seen it, but last week we talked about an Instagram live feature being in the pipeline. This finally...