King's College

Taking King’s into the future

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King's College has a reputation as one of Auckland’s top schools for producing outstanding success stories. Although recognisable amongst the saturated school market, King’s College felt a rebrand was in order to refresh the attitudes people had towards the school and to highlight their move towards the future of New Zealand education.

  • Client: King’s College
  • Tasks: Remind parents of King’s stellar reputation with a modernised rebrand of the school and its marketing direction.
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Problem

King’s College was seen as a school stuck in the past with a reputation as an exclusive and dated learning institution. The school roll began to decline due to this unwarranted, yet lingering, reputation.

Solution

By taking elements from the college’s heritage, and blending them with a modernised and minimalist rebranding for the school, we helped bring King’s College into the future.

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