Go shorty, it’s our birthday.

Lindauer’s 35th Birthday

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We got friends throughout the country to host their own party to celebrate Lindauer’s 35th birthday - turning a standard girls’ night out into a nationwide event. Our interactive campaign launched using multiple media channels and the chance to win 35 incredible prizes, including an exclusive VIP night out for 4 friends.

Problem

The Lindauer database wasn’t growing, and very few people knew about the history and quality of the Lindauer brand in New Zealand.

Solution

We created a social media campaign across all our channels that encouraged our target audience to throw their own girls’ night out. 35 prizes were used as incentives to drive registrations and engagement, including the opportunity to win a VIP night for 4 friends. We also invited users to share their own experiences with the hashtag #Lindauer35.

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Results

It did exceedingly well. There were over 14,000 promoted post engagements, EDM sign ups had an 84% open rate, and we overshot our KPIs by more than 3000%.


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