Speight’s Beer

The Highlanders’ Unfinished Project

Play video

Featuring a little elbow grease and some easy laughs, we teamed up with the Highlanders to help put an end to their unfinished project.

  • Client: Speight's
  • Tasks: Create a web video to increase awareness for Speight’s 'Unfinished Projects' campaign.
  • Share:
Problem

Our challenge was to show the value of getting a few mates together to put an end to your unfinished project.

Solution

To show the value in getting together to help a mate, we put our small budget to work by recruiting the many talents of the Highlanders. Operating within a mere two hour time slot to shoot, we decided to tell a simple (and relatable) story which summed up how good it feels to get a job done.

feature image
Results

We set out with a modest budget to complement the campaign’s TVCs. In the end we smashed a handful of Speight’s online viewing records including: The highest organic views of 102,000, highest average completion rate on record (61%) of any Speight's 30s spot, highest number of post clicks (24.8k) and a total of 93,386 minutes viewed equating to 65 days of continuous play.


Like what you see?

We're always looking for exciting new projects to sink our teeth into and great people to work with. If you've got a new project you think we can help with, let's chat about it.

Contact Us

More work