Digital Media
Intro
What we do
Related work
We specialise in media approaches that connect with today’s consumers. We blend digital media smarts with the reach of traditional media to create performance led media strategies. We use the visibility digital provides to understand what executions are engaging and then use this to optimise the wider media mix. We don’t just use paid media but use earned and owned media assets to create a highly leveraged media system.
What we do
Web Analytics
Digital marketing always starts with analytics, we use a wide range of tools to provide insights about your customers and how they are interacting. Then we think about what we need to understand and build a tagging strategy that allows us to see the media plan performing and how customers are moving through the funnel from initial awareness to active consideration.
Performance Media Approach
Our digital-first approach to media means we create bespoke digital media plans for each campaign that are actively managed in real time and use the latest AI based optimisation platforms to get results. We look across all digital platforms but prefer performance based strategies where we can drive real engagement. Our strengths are in the planning, optimisation and management of performance media platforms; Google Ads Search (SEM), Google Display Network (GDN), Social (Facebook/Instagram/Snapchat/Pinterest) but there are many other performance platforms and programmatic opportunities to deliver reach and scale. These digital performance insights then direct our traditional media placements.
Search Engine Optimisation
Our search engine optimisation (SEO) team will ensure your website is setup to be found. We will look at the underlying code structure to ensure it performs and look at the keyword opportunities to develop a content strategy that drives strong natural organic performance. Over time, to ensure your SEO performance is optimised, we will drive off-page performance – building links and optimising your backlink profile. In addition the development of a strong content plan to create fresh, optimised content that is both engaging for your customers and rich in keywords will build strong organic traffic.
Dashboarding and Results
We start with the end in mind, by clarifying the required results, setting the key performance metrics (KPIs) and then developing the media strategy to deliver. We then pull everything into a live real time dashboard that shows performance of all activity – Search, Media, Email, Social. This allows us to relentlessly optimise campaign results to ensure everything works as hard as it can.
Conversion Rate Optimisation (CRO)
When your goal is conversion (eg. driving eCommerce or sales promotion entries), we optimise all work using multiple CRO strategies like A/B testing, content and CTA button versioning. This lets us adapt work in real time to maximise response rates and improve ROI.
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Not getting the results you want? Get in touch and we’ll understand your business, your KPIs and put in place a performance marketing approach that guarantees results.