Media planning always starts with the customer, we use a wide range of tools to provide insights about your customers and use analytics to see how they are interacting. Then we think about what we need to understand and build a strategy that allows us to see the media plan performing and how customers are moving through the funnel from initial awareness to active consideration.

Our digital-first approach to media means we create bespoke digital media plans for each campaign that are actively managed in real time and use the latest AI based optimisation platforms to get results. We look across all digital platforms but prefer performance based strategies where we can drive real engagement. Our strengths are in the planning, optimisation and management of performance media platforms; Google Ads Search (SEM), Google Display Network (GDN), Social (Facebook/Instagram/Snapchat/Pinterest), but there are many other performance platforms and programmatic opportunities to deliver reach and scale. These digital performance insights then drive the optimisation of our traditional media placements.

Managing your search engine optimisation (SEO) and paid search together drives better results. We will look at the underlying code structure to ensure it performs and look at the keyword opportunities to develop a content strategy that drives strong natural organic performance and improves the efficiency of your paid search campaign as well. Over time, to ensure your SEO performance is optimised, a strong content plan will drive off-page performance – building links and optimising your backlink profile.

We start with the end in mind, by clarifying the required results, setting the key performance metrics (KPIs) and then developing the media strategy to deliver. We then pull everything into a live real time dashboard that shows performance of all activity – Search, Media, Email, Social. This allows us to relentlessly optimise campaign results to ensure everything works as hard as it can.

When your goal is conversion (eg. driving eCommerce or sales promotion entries), we optimise all work using multiple CRO strategies like A/B testing, content and CTA button versioning. This lets us adapt work in real time to maximise response rates and improve ROI.