Media

Media planning always starts with your customer at the heart of the approach.

We use a wide range of tools to provide insights about your market category, your competitors and your consumers. With this understanding, we build a strategy based on the full customer journey to drive people through the sales funnel.

Our media plans are effectively guided by five key media principles.

• Disruption: Firstly we have to make an impact – we need to be disruptive and achieve reach.
• Agility: We need to be dynamic – driven by data to target more effectively and create personalised relevant content.
• Conversation: Creating a real dialogue is fundamental, especially when you are working with social channels.
• Curiosity: To understand effectiveness we behave like scientists, asking questions for what’s working – and why!
• Courage: We need to be brave and work with brave clients to drive innovation – 10% of our media budgets are recommended against innovative channels to understand where the new opportunities are.

A key part of the initial planning process is to set benchmark performance levels, our role is then to keep optimising the results to ensure we are delivering a strong return on investment. Our focus is to drive real business metrics; leads, sales, brand – rather than vanity metrics (impressions/likes). This ensures our media is driving a real ROI.

Our Data-Driven approach means we create tailored digital media plans for each campaign that are actively managed in real time, and use the latest AI-based optimisation platforms to get results. Our strengths are in the planning, optimisation and management of these platforms; Google Marketing Platform, Social (Facebook/ Instagram/ Snapchat/ Pinterest/ TikTok/ Whatsapp) and Programmatic. The digital performance insights then drive the optimisation of our traditional media placements.

For larger clients there is often value in adding traditional media to the media mix. There is no doubting the speed and reach traditional media can achieve, and traditional with digital media is a powerful combination. Having a clear strategy around building long term brand equity, being committed to this and having the measures in place to know you are building awareness and consideration is key. A strong brand approach will drive an improvement in your short term performance results as well. But a commitment is required to achieve results over the long term.

Driving value – our team also has years of experience in large media agencies working on some of the biggest clients in New Zealand. We know what good rates are and we can negotiate deals that match any of the large media agencies.

Managing your search engine optimisation (SEO) and paid search (SEM) together drives better results. We will look at your website’s underlying code structure to ensure it performs and uncover keyword opportunities to develop a content strategy that drives strong natural organic performance and improves the efficiency of your paid search campaign as well. Over time a strong content plan provides valuable engaging content which will drive off-page performance, by building links and optimising your backlink profile.

We start with the end in mind, by clarifying the required results, setting the key performance metrics (KPIs) and then developing the media plan to deliver. We then pull everything into a live real time dashboard to show the performance of all activity – Search, Media, Email, Social.

This allows us to optimise campaign results to ensure everything works as hard as it can. We want to provide real-time transparent access to your campaign performance. We believe this gives us the best platform to work with our clients to drive performance together. We never set and forget.