What we do
The focus of YS.Labs is on digital innovation, we identify emerging technologies that are relevant to marketers. We’ll work with clients to identify a problem that the new technology is likely to help solve. This is a creative technology challenge. We explore the technology, understanding its capabilities, what’s required in implementing the solution and what ongoing resource is required. Then we look to create a business case for the technology, including ideas, process required, costs expected results and outcomes.
What we do
The first stage of a YS.Labs project is about understanding the technology and exploring the actual feasibility and reality of how we would make something. First job do we believe we can do it.
Once we’re confident that we can explore and use the tech the next job is to build a simple proof of concept. This usually isn’t pretty it’s just a bare bones hacked together test to demonstrate the technology is a living breathing working environment.
Go to market
Launch revolves around really understanding how we can apply the technology, technique or tool to a situation or project in a way that makes it better. We’ll work with you to develop the commercial business case. Once this is defined then we work with you to bring something truly new to life.
YS.Labs - Partner
If there’s something you’ve seen that you’ve been wondering about, ask us. If we’ve looked into it already, we’ll share what we found. If not, we can partner with you in an upcoming Labs sessions to find out more.
websites | content
Air New Zealand flies to some of the most incredible places in the world, but they needed a content website to get travellers fired up...
marketing | websites | content
Cyber insurance is a real threat that Kiwi businesses think only exists overseas or in the movies. But with over 100 cyber attacks...