What we do
Whatever your business and your presence on the Internet, and no matter whether you’re selling on a local, national, or even global level, if you want it to succeed, Search Engine Optimisation needs to be as important a part of your marketing efforts as everything else.
We understand that getting SEO right takes time, and with the major search engines moving the goalposts it can be difficult to get right and if you get it wrong, you could end up doing more harm than good. This is where we can help, by offering the kind of straight forward SEO services New Zealand businesses are looking for.
What we do
The foundation of any good SEO campaign is choosing the right keywords. We help you find the terms your potential customers are using, and look at the right balance of potential traffic and competition to determine the most effective options to target.
The right on-page optimisation is crucial if you want good rankings. We can make sure your pages tell the search engines what they’re about, in a way that that makes them as relevant as possible, without overdoing it. To do this requires a combination of the right content and the right code. How the page has been developed, it’s source code does make a significant difference. A full technical SEO review will give you a checklist of changes that can be made that will help you optimise your SEO page rankings.
Getting the right links from websites with trust and authority can push your pages to the top of the search results. Our approach to link building ensures your website develops a high quality, natural link profile, for long-term rankings results. This is primarily driven by a content led approach developing interesting articles and tools that are shared and attract attention.
Great content is more important that it’s ever been for your SEO results. Yes you need to know your keywords, yes the technical build of your page needs to be right, but having content that is useful and interesting is critical. Google’s Rankbrain algorithm has been one of the more significant changes in how pages are ranked. We work with you to optimise your content both in terms of the click through rate (CTR) for the pages title tag and meta description to drive improvements in CTR. We can also work with you to help design optimised page content as well. It’s not just enough to have pages with keywords stuffed into them – you need pages that are engaging, pages with a long dwell time (hint your visitors should spend more than four minutes on your hero pages).
White hat SEO
White hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines’ professional guidelines. Black hat tactics might get short term results but can long term can be severely detrimental. Examples of white hat SEO include:
– Offering quality content and services
– Fast site loading times and mobile-friendliness
– Using descriptive, keyword-rich meta tags
– Making your site easy to navigate
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