Hi-vis ads for Low Vision people.

    Blind Low Vision NZ See a way

    • Strategy
    • Media
    • Creative
    • Design

    Blind Low Vision NZ has a visibility problem - ironically. We needed a way to cut through the clutter of New Zealand’s 28,000+ charitable organisations, so we turned to the techniques that help Low Vision people see - high contrast, yellow and black, enlarged type, magnification and automated voice - to create an unmissable campaign to launch the platform idea “See a Way.”

    Truly an integrated campaign, executions featured in AV, outdoor, digital, social, and newsprint - including a special edition of The New Zealand Herald with redesigned pages to create a special, “Hi-Viz Edition.”

    Blind Low Vision – See a Way

    30" TVC

    A print advertisement emphasising the visibility of our campaign with the blind foundations.
    A landscape shot of a big billboard with part of our advertisement of theirr zB link Location