Douglas Pharmaceuticals is a New Zealand success story, manufacturing and distributing healthcare products to every corner of the globe.

The problem is, their branding didn’t reflect this. So we set out to rebrand Douglas and position them as the industry leaders they’d always operated as.

We started by updating their tone of voice and changing their look and feel to something that was more clean and modern. Then took their four existing websites and streamlined them into one intuitive, user-friendly site that reinforced their reputation as a world class pharmaceutical company.

Liz Arnold

Commercial Digital Strategy Manager – Douglas

“This was a big project, not only did we need to completely rebrand the business but there were significant technical challenges as well. We had a collaborative partnership and we were both equally committed to producing something that was great. YoungShand have done a fantastic job.”

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