For years New Zealanders have suffered at the hands of an unfair power market, where large power providers manipulate the cost of power for their own profits – and higher power bills for everyone else. Flick re-energised it’s activist voice and took a stand, creating a protest song with a difference – gentle acoustic guitar music giving way to plugged-in power chord mayhem, explosions, flamethrowers, and a goat in Kiss makeup.
The fully integrated campaign ran across TV, Social, AV, Radio and Digital getting the message out to Kiwis, everywhere.
