COVID-19 took a lot from us, our freedom, our joy.

We were isolated from friends and family, and social media became both a haven and a hell. “Doom Scrolling” became a thing, good vibes took a tumble, and we were experiencing a world in panic through our newsfeeds.

In short, COVID-19 was the mother of all snags.

Hellers, New Zealand’s favourite butcher, could’ve sat back and kept quiet as all that panic buying kept them busy, but that didn’t feel right. So instead, they pulled their TV budgets and worked with our team to take social media doom head on – giving Kiwis a daily dose of reassurance and comical relief with the Hellers Daily Meat-Up.

One piece of content was created, filmed, edited, animated, designed, and posted every day from bubbles around the country.

Results

335

%

increase in engagement

1,316

%

increase in organic followers

1.5

M+

completed video views

Related work

Inspiring Kiwis to get cooking with Hellers, with a mouth-watering new website.

marketing | strategy | content | film

Creating a world-first Skin Peace Pledge

Working with Unconditional Skincare Co. to change the way we talk about women’s skin.