Hellers is an iconic Kiwi brand known around the country for their quality range of products. However, with an expanding range and a lot of new players in the market, Hellers was facing a bit of a snag of their own – how to reinvigorate the brand and earn their place as the meal solution Kiwis turn to for even the most unexpected situations. 

We needed to ensure that when Kiwis are looking for something tasty to chuck on the barbie, throw into the pan, or dress up a platter, it’s Hellers that comes to mind. 

Cue Leigh Hart, and a new brand platform ‘Thank Heavens for Hellers’, which celebrates the Hellers range as the meal solution for wherever or whenever ‘there’s a snag’. And there’s no shortage of culinary dilemmas for Hellers and Leigh to solve, like when somebody takes up your invitation to stop by ‘anytime’ literally. 

The campaign launched with a 30-second film, followed by 15 and 6-second product ads that showcase the full range and delicious new product developments. So New Zealand, wherever or whenever there’s a snag, thank heavens for Hellers.

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