With ever-growing demand from the public to know where their food comes from, we decided the time was right to throw open the farm gates and help reinforce Kiwi Bacons 100% New Zealand free farmed position.

The TV spot takes viewers on a tour of the farm where pigs can be found roaming expansive paddocks, hanging out in big eco sheds and foraging in the forest. It’s a humorous, light-hearted approach to a sensitive topic that most brands have traditionally steered clear of.

A key part of the overall campaign was relaunching their packaging, highlighting a picturesque part of the farm where sows can often be found roaming the hills. Taking their free farmed positioning from people’s TV screens and mobile devices, through to the supermarket chillers around the country.

Related work

We took on this sensitive subject and brought in some humorous dogs to help disarm our audience.


A behind-the-scenes look at how appointments play a vital role in the blood donation cycle.

NZ Blood