For many New Zealanders, the best form of currency for thanking a mate is beers.

Speight’s took this to the next level, allowing their fans the chance to dynamically change the iconic three stars label – putting their mate’s name front and centre, along with a personalised message of thanks. We worked with DDB to digitally extend their TVC and Cheers Beers concept – seeing over 6500 mates thanked with their own personalised Speight’s bottles.



weeks live



Conversion Rate


Total number of boxes sold


times it sold out



of sales target met within the first 3 weeks of a 5 week promotion

The success of Speight’s Cheers Beers proves that mateship is alive and well. Good on ya New Zealand.

Related work

To get fans excited to try Speight’s new low carb beer, we challenged them to earn the beer before they could actually try it.


How do you show people that 2degrees business plans work in Aussie like they do in NZ? Take them there on their lunch break.