For many New Zealanders, the best form of currency for thanking a mate is beers.

Speight’s took this to the next level, allowing their fans the chance to dynamically change the iconic three stars label – putting their mate’s name front and centre, along with a personalised message of thanks. We worked with DDB to digitally extend their TVC and Cheers Beers concept – seeing over 6500 mates thanked with their own personalised Speight’s bottles.

Results

3

weeks live

16

%

Conversion Rate

6,300

Total number of boxes sold

19

times it sold out

205

%

of sales target met within the first 3 weeks of a 5 week promotion

The success of Speight’s Cheers Beers proves that mateship is alive and well. Good on ya New Zealand.

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