Speight's – Cheers Beers
Lion New Zealand
For many New Zealanders, the best form of currency for thanking a mate is beers. Speight’s took this to the next level, allowing their fans the chance to dynamically change the iconic three stars label – putting their mate’s name front and centre, along with a personalised message of thanks. We worked with DDB to digitally extend their TVC and Cheers Beers concept – seeing over 6500 mates thanked with their own personalised Speight’s bottles.
Results
3
weeks live
16
%
Conversion Rate
6,300
Total number of boxes sold
19
times it sold out
205
%
of sales target met within the first 3 weeks of a 5 week promotion
The success of Speight’s Cheers Beers proves that mateship is alive and well. Good on ya New Zealand.
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