TSB is one of NZ's only locally owned banks. In 2025 we were appointed to breathe new life into the brand which had kept a low profile, while quietly regenerating itself from local regional bank to nationwide digital bank with heart.
Leaning into TSB's renowned service, care and empathy, we developed a new platform: It's How We Money highlights that TSB truly understands not just how people see money, but how it makes them feel - and helps make everyday banking, saving, or home buying so much easier as a result.
We revitalised every TSB touchpoint to ensure an even greater experience - a full brand design refresh, digital and in-branch experience refinements, highly entertaining brand and product campaigns, all the way down to deposit slips, sustainability reports and powerpoint templates.
Insight, integration, and impact. Our happy place.
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TSB – It's how we money
