V is all about energy. But it’s previous brand website was all but that. Users had a lackluster experience when they arrived at the site and the desktop-first design was slow, clunky and terribly out of date.

When we got our hands on the site, we immediately worked to bring it into 2017 with a refreshing new look and feel.

Considering V’s audience are continually on the go, we designed the site for what they consumed most of their content on – mobile. The UX & UI was redesigned to be energetic and dynamic for users, giving them a sense of V’s fun and cheeky personality.

Product updates, events, competitions and social media activity are all housed on the site, making it a hub that is not only exciting for people to use but it also a place that contains relevant content.

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