Challenger brands don’t (and shouldn’t) need to please everyone. But they do need to surprise, delight and entertain their way into people’s minds and hearts.
But it’s not all about a big ad. Every touch point is an opportunity to express a brand’s strengths and create delight, so we work insanely hard to make sure the platform idea has breadth, the insight has depth, and the execution is effortless, beautifully crafted, and memorable.
From a clear and compelling brand platform we develop strong brand identities. Sometimes these are from scratch for new brands but more often our role is refining and crafting existing brands to uncover and elevate their distinctive ownable elements.
We develop enduring platform ideas that the brand can own. We believe in the power of long-term brand building and investing in fewer stronger ideas that you can run for a longer time.
To create great brands every campaign needs to be interesting, memorable and fresh. Challengers have to create bold and interesting work every, single, time. Great creativity makes your media budget work harder and challengers need every advantage they can get.