What we do
The marketing world today is vastly different from ten years ago, or even last month. But while everything is changing, some things never change. Like the person on the other side of your message and the need for creative thinking that attracts, engages and compels them into action. This is the power of a great idea. But a great idea only takes you so far. Breaking through the marketing blinkers of today’s audiences requires an in-depth understanding of how we consume media today (and how we’ll consume it tomorrow). Couple this with a shareable, loved or powerful idea, and we can move people.
What we do
Anyone who says digital has changed everything needs to take a breath. It hasn’t. Advertisers still need emotionally engaging campaigns, only now they need to run on digital platforms as well. What has changed is how creative agencies create and execute the work to make it effective. There are more skills required to make work that moves people today. Creating effective and award-winning digitally led campaigns is something YoungShand has been refining for almost ten years.
Always On Comms
Unlike traditional campaigns that run and then disappear, always-on comms hang around and wait for your target consumer to interact with them. There are always new consumers in the market so your marketing needs to be there too. The messaging can be tailored depending on what they see and when, and what they do (or don’t do) after seeing it. Creating effective always-on campaigns takes specialist experience, great creative and digital media smarts, to get your message seen by the right consumer at the right time.
The YoungShand content team includes a full-time Director of Photography, a 2D/3D motion graphics animator, as well as a talented creative department. This means we can create virtually any type of content you might need, in-house, quickly and cost effectively.
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The News Crew Swap demonstrates what blind and low vision Kiwis can do with the right support. Including running a live newsroom.
A new campaign you need to run? We’re happy to show you our approach on how to deliver strong engaging campaigns that drive results.