Content marketing is at the heart of modern brand marketing. Effective content marketing can transform brands. With a clear strategy, the right content works to drive real consideration. Instead of shouting at new potential clients, an effective content strategy ensures your brand is findable and in front of the right target when they are in the market. We believe developing engaging content and an always on media approach will transform your business.

If you have a clear positioning, distinctive presence and continuously target new customers you will grow share if you can increase your brands mental and physical availability. This approach developed by Byron Sharp is an important element in how we approach content marketing for our clients.

What we do

01.

Strategy + Production

It’s important to develop a clear strategy. The first role is to understand the brand and where it should be positioned in the market. Ensure there is a clear platform the brand can own and agree the tone and style guidelines for the brand so that any work produced is distinctive and ownable. We have an in-house team of content creators producing stills, film, 2D and 3D motion graphics for campaigns, always-on content, websites and augmented technology. For larger content marketing projects, we supplement where required with external production assistance overseen by our Head of Content Production.

02.

Video

Always-on and campaign based content can be shot in-house or on location by our Director of Photography, supported by the creative department. We are able to shoot all types of video including cinema-graphs, stop motion, and short and long form video. We also have a motion graphics editor who can craft 2D and 3D animated videos, as well as edit and add graphics to pre-shot footage, and build 3D assets for web and augmented technology.

03.

Photography

Having a full-time Director of Photography in-house means we can craft bespoke, high quality content for our clients from modest budgets without sacrificing overall production values. And we can shoot for any size or type of placement from digital/social through to outdoor super-sites.

04.

Driving Results

Creating great content is one thing. But the most important thing is to ensure your target market see it. We have a performance media team that is focused on ensuring your content is promoted, seen and ultimately engaged with by your prospective customers. We focus primarily on performance media so that we can see results instantly and can optimise the media mix based on what is working to drive performance and return on investment.

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