It’s important to develop a clear strategy. The first role is to understand the brand and where it should be positioned in the market. Ensure there is a clear platform the brand can own and agree the tone and style guidelines for the brand so that any work produced is distinctive and ownable. We have an in-house team of content creators producing stills, film, 2D and 3D motion graphics for campaigns, always-on content, websites and augmented technology. For larger content marketing projects, we supplement where required with external production assistance overseen by our Head of Content Production.

Always-on and campaign based content can be shot in-house or on location by our Director of Photography, supported by the creative department. We are able to shoot all types of video including cinema-graphs, stop motion, and short and long form video. We also have a motion graphics editor who can craft 2D and 3D animated videos, as well as edit and add graphics to pre-shot footage, and build 3D assets for web and augmented technology.

Having a full-time Director of Photography in-house means we can craft bespoke, high quality content for our clients from modest budgets without sacrificing overall production values. And we can shoot for any size or type of placement from digital/social through to outdoor super-sites.

Creating great content is one thing. But the most important thing is to ensure your target market see it. We have a performance media team that is focused on ensuring your content is promoted, seen and ultimately engaged with by your prospective customers. We focus primarily on performance media so that we can see results instantly and can optimise the media mix based on what is working to drive performance and return on investment.