Content Marketing
Intro
What we do
Related work
Content marketing isn’t just the heart of modern brand marketing, it is marketing. It has the power to connect you to your customers in better ways, build relationships, drive real consideration and when done at its best, transform your brand.
Effective content marketing ensures your brand is in front of potential customers with exactly the right message at exactly the right time. And to do this, you need more than just clever words (although it helps). You need to have clear positioning, a distinctive presence and the endurance to continuously target new customers. You also need to consider important things like media, social media, SEO, metrics and analytics. When you combine these elements correctly, you’ll grow your share and build brand loyalty — and that’s what we’re all after isn’t it?
What we do
Strategy + Production
In order to reach your goals, you have to have a game plan. That’s where our strategy and production team come in. Strategy is the masterplan of your brand, and will affect every decision you make. Through in-depth research, we help our clients find a clear and ownable position in their market, as well as a distinctive tone and style to stand out.
Video + Motion Graphics
Always on and campaign based content can be shot in-house or on location by our Director of Photography and supported by our creative department. We’re able to shoot all types of video including cinemagraphs and stop motion, as well as short and long-form video content. Our Motion Graphics Editor can craft 2D and 3D animated videos, edit and add graphics to pre-shot footage, and build and animate 3D assets for web, augmented technology and of course ads.
Photography
Having a DOP in-house not only allows us to craft bespoke, high-quality content for our clients but do it within a timeframe and budget that is controllable without sacrificing any production value. Our range of work includes all sizes and types of placements, from digital and social to outdoor and super-sites.
Driving Results
Creating great content can only work when your target audience sees it. Our dedicated performance media team ensures your content is not only promoted but seen and ultimately engaged with by your current and prospective customers. Our focus on performance media allows us to see results instantly, and we can optimise your media mix based on what is and isn’t working to drive performance and ROI.
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