Give Blood. Give Plasma. Give Hope.

Building on last year’s successful, Effie gold-winning Unseen Emergencies platform, this year’s campaign focuses on the “unseen goodness” that happens after people donate blood or plasma. Featuring all the same scenarios of last year’s campaign, but from the donor’s angle, the campaign shows the moment their blood or plasma is being used to save a life – when they’re entirely unaware of it.