Give Blood. Give Plasma. Give Hope.

    NZ Blood Service Highlighting unseen lifesavers.

    • Strategy
    • Creative
    • Design
    • Media

    Building on last year’s successful, Effie gold-winning Unseen Emergencies platform, this year’s campaign focuses on the “unseen goodness” that happens after people donate blood or plasma. Featuring all the same scenarios of last year’s campaign, but from the donor’s angle, the campaign shows the moment their blood or plasma is being used to save a life – when they’re entirely unaware of it.

    Everyday People can save lives

    Watch 45" TVC

    Everyday People can save lives

    Watch 15" TVC

    A photograph of an NZblood advertisement shown on a billboard.
    An NZblood advertisement taken above the motorway.
    A photo of the print ad we produced for NZblood being delivered on an electronic billboard.
    Posters we designed and produced for NZblood.