Things move fast in today’s digital world. If you want to make smart decisions at pace you need a plan. It sounds obvious, but you’d be surprised how often people skip this step. We don’t. We’ll quickly form a picture of your current analytics, website, community and membership assets. Then we line those up against the things you want to achieve, short and long term, and figure out the best way forward.
Digital strategy done well should be simple to understand. We break it down into three questions. Where are we now? Where do we want to be? How do we get there?
To answer these questions we go through a process;
Research and analytics
We take a close look what you have, what you’re doing, and what’s working (or not). And we scope your current and potential customers too. Who they are, what they do, and what they like (to buy). Importantly, much of this information is gathered through analytics, which shows us exactly where things like leads and sales are coming from.
Once we know what’s going on, next we figure out where you want to go. The digital strategies we create are built to work in the real world (not the boardroom), and they fully integrate media, comms, technology, and customers. Right message, right person, right time. It’s the essence of being masters of context.
Business innovation and utility
Walking the path to digital maturity is transformative. So we always look for bigger opportunities that’ll change the game in our clients’ favour. This could be anything; product innovations and extensions, new processes, even developing utility ideas. Rest assured, if we see something super interesting, you’ll know. We even run workshops to help you unearth opportunities you never knew you had.