What we do
We uncover new approaches to old problems, how do we develop deeper relationships with our customers, develop better experiences, services and products, and develop communication strategies to tell our stories in distinctive and ownable ways? The fundamental marketing approach hasn’t changed. But they way we connect to customers has.
What we do
Brand + Connections Audit
The first step is to understand where you are on the journey. We work through a systematic assessment of what you are doing now so that we can identify gaps and issues that need discussion. Our diagnostic looks at where you are compared to your competition and best in class benchmarks.
To really uncover opportunities and to make sure any new ideas are built on a strong foundation it’s essential to engage with existing customers. This is more about understanding their lives and their dreams, so that we can design and create something that is relevant and valuable to them. Focus groups and empathy sessions can uncover this and gather valuable insights. Often clients have existing research that we can use, we’ll look to use this first if it is fit for purpose than recover old ground.
Brand + Communications Strategy
To develop your brand strategy requires understanding of your purpose, values, vision, positioning, personality, and proposition. Today this requires clearly defined copy tone and style guidelines as well. A consistently executed, distinctive identify is key brand asset. Your communication strategy required a well understood problem and deep customer insights. A robust strategic approach to solving the business problem and clear customer insights are required before we begin to look at communication solutions.
Part of any digital strategy is not only understanding the media and channel strategy but also the data strategy. How do you tie everything together to track and understand performance? How do you use the data to trigger personalised content or relevant interactions. How do you create personalised customer experiences? We work through your requirements to make recommendations on both your marketing tech stack and the digital media ecosystem to build awareness, consideration and conversion.
Prototyping, Testing, Learning, Growing
We like to play with new concepts and ideas before we commit to large scale deployments. We build physical and digital prototypes first to test ideas and fail fast. From here we refine our thinking until we arrive at a launch concept. Once the business case is completed we then execute using an iterative agile process looking to release an MVP (Minimum Viable Product). This approach helps us launch more radical transformations with lower risk.
marketing | websites
The best form of currency for thanking a mate is shouting them some beers.
We helped Nestle create a hub for parents to identify how their child learns through play in a simple way that was a lot of fun, too.
Get in touch, we’ll be happy to share our first impressions of the challenges in front of you. And then together we’ll uncover the next steps.