Bendon approached us to help reinvigorate their collection of brands for the NZ and Australian markets. The brief - help make Bendon a brand every woman could love and buy, not just their Mums.
The truth is, Bendon makes beautiful, expertly designed bras that are made for every moment of a woman’s life. The world needed to know that - and Bra Better was born. As Anna Johnson, CEO says, “Bra Better isn’t a fleeting initiative; it’s an ethos that runs through every part of the business.”
The driving belief for the platform is simple – every woman deserves a better bra. They deserve to feel confident, comfortable and supported, whether it’s through changing baby bods, post surgery, post divorce, date nights, lazy Sundays or any other way women actually live.
With Bendon products front and centre, we instilled a new energy into the brand with relatable moments driven by insights that matched to product. The platform came to life in bold outdoor, video, social, digital, and in-store, backed up with SEO and SEM.