The Alcohol&Me site is part of Lion’s commitment to reducing alcohol-related harm within the community, helping educate Kiwis on how alcohol affects the body and mind, and empowering them to make smarter drinking choices.
We undertook a full rebuild of the site from system architecture to final launch. The new site boasted an immersive 3D world experience that was brought to life through a flexible front-end framework, creating a mobile-friendly, immersive experience that is engaging to users.
Since launching, the site and supporting face-to-face workshops have become the go-to alcohol education program, helping over 570,000 Kiwis make better, more informed drinking choices.