Women are never just one thing. They can be strong and soft, bold and tired, playful and serious sometimes all in the same day. No Woman Is One Woman captures that truth with warmth, respect and realness, celebrating the many ways women show up in life while reinforcing Bendon’s commitment to building a community that supports women through every season, shift and self.
“Bendon has always been about helping women feel confident in their own skin, not fitting into a mold.” says Anna Johnson, CEO, Bendon. “We truly do have a bra for every age and stage, but more importantly, we want women to feel seen. This campaign is about showing up with women, celebrating who they are, how they change, and everything they carry.”
The campaign stars iconic Australian model and writer Jessica Leahy, whose advocacy for body confidence, empowerment and inclusivity makes her a natural fit for the message. Leahy brings an authentic perspective that reflects the campaign’s heart: women are complex, powerful, and worthy of comfort and confidence exactly as they are.
No Woman Is One Woman launched across New Zealand and Australia with a fully integrated rollout spanning VOD, out-of-home, point of sale, social and influencer channels, alongside cinema placements in the much-anticipated Wuthering Heights, starring Margot Robbie and Jacob Elordi.
Watch
No Woman Is One Woman
