Lion is committed to reducing alcohol-related harm within communities in Australia and NZ.
The challenge: how could we educate Kiwis and Australians on how alcohol affects the body and mind, and empower them to make smarter drinking choices?
We created Alcohol & Me, an immersive, highly engaging digital site, from system architecture to final launch. The new site boasted an immersive 3D world environment that was brought to life through a flexible front-end framework, creating a mobile-friendly, immersive experience that is engaging to users.
Since launching, the site and supporting face-to-face workshops have become the go-to alcohol education program, helping over 570,000 Kiwis make better, more informed drinking choices.