The aged care category has been a sea of sameness, with advertising portraying the audience in a cliché way. Oceania sees things differently, celebrating their audience as individuals who always have, and continue to live diverse lives – and retirement shouldn’t change that.
We worked with them to redesign a people-centric site, focusing on ease of use for those who would be using it most often – our core audience of 65+. The user-friendly site seamlessly moves through Oceania’s mission to reimagine the retirement living and aged care experience. The brand story is followed by information about the independent living, and aged care offerings, including information about their 40+ villages across the country. In addition, sections were designed to provide key information for staff and recruitment purposes and investors/shareholders.